Danny is LiftPilot’s Senior Marketing Manager and unofficial chief hype man for anything that makes marketing smarter and simpler. He loves digging into AI, personalization, and the small tweaks that turn a great website into an incredible one.
Why ABM is important: its role in modern B2B growth
Learn how to create an ABM strategy that drives revenue in B2B & discover the essential steps for high conversion.
The personalization maturity curve: path to adaptive experiences
Explore the personalization maturity curve and understand how B2B teams evolve from static experiences to adaptive, learning systems.
Learn what an adaptive page is and how it reshapes itself in real time using data, modular content, and AI.
Hyper-personalization in B2B marketing: the complete guide
Explore hyper-personalization in B2B marketing; why it evolved, where it excels, and where it reaches its limits.
Why hyper-personalization is necessary
Discover why hyper-personalization is necessary in modern B2B marketing and how B2B marketing has evolved towards precision and relevance.
The hidden limits of hyper-personalization
Explore the limits of hyper-personalization and why rule-based relevance is no longer enough in B2B marketing.
Account-based marketing: the complete guide to ABM strategy
Learn everything you need to know about account-based marketing - why it matters and how to build a winning strategy.
ABM strategy: building an approach that drives B2B revenue
Learn how to create an ABM strategy that drives revenue in B2B & discover the essential steps for high conversion.
AI in 1:1 campaigns: how AI makes marketing scalable
Discover how AI in 1:1 campaigns helps marketers scale personalised outreach and create dynamic experiences at the account level.
ABM tactics: 7 B2B strategies that actually work
Explore 7 proven account-based marketing tactics that actually work in B2B that help ABM teams accelerate pipeline.